Launching Your Health Business
As Health Professionals, we care about our patients or clients. We genuinely want the best for them, and we always put them first. Wanting to help others is traditionally seen as on the opposite spectrum to running a successful business. This is not the case. Successful, sustainable businesses not only care about their customers, but they are at the core of their business.
This course is designed to increase your knowledge, enhance your skills and boost your confidence. There is a healthy dose of straight-forward how-to’s, business theory and stories from experienced health business owners.
Health professionals are the perfect people to start their own business. The fact they care about their clients and patients is a great start. They are intelligent, and have gotten through the ups and downs of University, and clinical placements. They are often surprised when they hear of the evidence-base behind business, and are able to critically evaluate what is right for them and their business.
This course is designed for allied health professionals.
Success in business can mean many things. This course will help you start on the right foot.
What does this course include?
Pre-course Bonus Module #1: Technology to Save You Time & Money
In business today, it is hard to escape digital technology. This pre-course bonus module is first because the tools will help you with the rest of the course.
- Cloud solutions that can help you manage your day.
- Choosing software programs to help you and your business.
- Digital technologies that you can leverage your business.
Pre-course Bonus Module #2: Secrets of Successful Health Business Owners
In this module, we talk to a number of successful health business owners, and discuss their journey into self-employment and entrepreneurship. Hearing from a variety of different business owners can help you determine what the right type of business is for you.
Module One: Understanding Yourself and Your Why
- What type of business person/entrepreneur are you?
- Identifying your values, and how to build a business around them.
- Identifying your strengths, and how these can turn into income.
- Working for yourself or working for others
Module Two: Business Planning
- To buy, or build a business?
- Understanding Business Structures
- Business Plans for banks and investors.
- Agile business maps and business canvases.
Module Three: Business Basics
- Applying for ABNs, Business Names, Domains and other specific licences
- Applying for health-related registrations, accreditations or licences.
- Understanding obligations for reporting.
- Organisations and Government Departments that can help.
Module Four: Branding
- Finding your businesses values.
- YOU as a brand. Introduction to social businesses
- Choosing an appropriate business name.
- Aligning your business language to your values.
- Logo and colour choice
- Trademarks and Intellectual Property
Module Five: Money, Money, Money
- Funding to start your business
- Understanding Pricing
- Managing your money and cashflow
- To GST or not GST
- Understanding financial reports
- Technology to help you manage your money
Module Six: Marketing
- Introduction to services marketing
- Getting started online
- Marketing with no money
- Promoting referrals
Module Seven: Systems for Your Business
- The importance of systems, policies, and procedures in health businesses
- Useful forms and technology to help systemise your business
- Developing a policies and procedures manual.
Module Eight: Launching Your Business
- Combining competence with confidence
- Tips for sustainable business
PLUS
Bonus #1:
10 templates that can get you started in business for administration and marketing.
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Bonus #2:
3 eBooks - "Communication for Change" Series
